Login | Advisors & Individual Investors

Fidelity Login is a great choice for beginner investors who are just getting started to sophisticated day traders. Fundamental and technical traders who need comprehensive research capabilities for stocks, exchange-traded funds (ETFs) and fixed income will find everything they need on this platform.

Unique features place Fidelity Investments in the company of the very best online brokers. Fidelity’s screeners, third-party research resources and portfolio analysis tools are deep while the downloadable Active Trader Pro has the tools stock and options traders need. The quantifiable price savings on order execution make Fidelity a great choice for frequent traders.

An expansive array of managed portfolios, with accompanying coaching and financial advisor guidance, is ideal for investors seeking both do-it-yourself tools and advisor-led guidance.

The few strikes against Fidelity Login include a portfolio analysis feature that misses the in-depth view needed for a truly accurate analysis. For instance, a sample portfolio, heavily weighted toward international stock funds and real estate, was deemed a diversified portfolio, despite the lack of diversified U.S. equity exposure. Additionally, the platform is due for an aesthetic update as it appears a bit dated.